Imagine a building that could turn with the sun, maximizing on this energy source, not only in terms of the light it provides, but for air conditioning purposes as well, thus bringing innovation together with sustainability. This was the challenge presented to boolab by the agency Soon in Tokyo for its client, the Building Engineering Department of the Elisava design school. In reality, the commission corresponds to a communication strategy launched by the agency two years ago involving the concept of ‘impossible buildings’, which sought to show that behind any highly innovative architectural project, there must be a architectural engineer who can tackle the most mind-boggling ideas and make them a reality.

The delicate piece, brainchild of Martin Allais, portrays in 90” the construction of this ‘sunflower building’. The director challenged himself with depicting the story solely through the use of camera movements and frame changes over mock-ups and miniature characters, without relying on any animation technique. A poetic and suggestive tribute to a complex career that is often not given its due merit.

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